Website redesign and development to showcase Skyline Aerial Branding’s amazing portfolio.
Skyline Aerial Branding's mission is to increase brand awareness through the design
and application of large-scale, rooftop logos.
The Challenge:
- Dated website didn’t reflect the cutting edge work Skyline Aerial Branding was doing
- Website was hard to navigate
- No clear calls to action
- Imagery was small and ineffective
- Site was not mobile friendly.
- Very difficult for client to update the site with new work
Implementation:
- Designed a web style guide establishing standards to be used across the site and other marketing materials
- Reworked logo so it would appear correctly on all screen sizes and view ports
- Organized content to assist with the customer journey
- Presented statistics in an appealing and effective manner
- Developed a case study library that is easily updatable
The Results:
- Impactful website that reflects the company’s mission and personality
- Skyline Aerial Branding's projects are clearly showcased
- Multiple calls to action leave no doubt what the prospective client’s next step should be
- Skyline Aerial Branding now has a site that can grow with them
- Easy to update website for adding future work
