Apex Athletics Case Study
Complete rebranding and custom website to support expansion efforts.
Apex Athletics is a rapidly growing fitness club who was looking for a partner to assist with rebranding, website design and development, CRM integration, and ongoing marketing strategy.
The Challenge:
- Dated logo and branding
- True brand persona was absent, not reflected
- The website was unstable and hard to update
- Unable to accurately track ad spend
- New CRM chosen
The Implementation:
- Discovery sessions help to identify target audience and messaging.
- Multiple logos presented and refined.
- New color palette and brand standards established.
- Brand guidelines prepared for internal use.
- New print and electronic collateral designed.
- Web content revised to match new messaging.
- Website redesigned using new brand standards.
- New CRM integrated.
- Keyword strategy implemented.
- Ongoing SEO and SEM strategy.
The Results:
- Clean and modern brand that reflects the true spirit and mission now used across all marketing channels.
- Website speeds increased.
- Updates are simpler and faster to make.
- Integration of a new CRM allowing leads to be trackable.
