I love custom designed websites. Which, of course is one of the reasons that is our specialty. My background is in marketing and over the years of marketing training and website development I have come to believe three things:
- A website should reflect the personality of the organization it represents.
- A website should appeal to that organizations target market.
- A website should serve a purpose, meeting a business need.
A custom website can do these three things and do them well, a template site rarely can.
When we start a new custom designed website for a client we try to get to know our client. We start with a good, well thought out questionnaire that gives us a base to work from. Then we follow up with intentional conversations to really understand their organization and to determine how we can help them move forward toward their goals through a new website. Once we feel we have a good understanding of these things we start designing the custom website for our client.
In the past month or so we have launched 2 sites that I think really stand out in accomplishing the three things listed above:
photo credit: <a href=”http://www.flickr.com/photos/21606330@N08/10519774073″>Checklist Chalkboard</a> via <a href=”http://photopin.com”>photopin</a> <a href=”https://creativecommons.org/licenses/by-nd/2.0/”>(license)</a>
Episode 122 - Bring in user-generated content and rely on digital ambassadors
By Adam Walker - Jul, 10 2019
GPGM Podcast
